unReactive

A podcast for marketing leaders.

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16. How should your team handle project management?

Project management is an under-appreciated aspect of successfully leading a marketing department. Kyle and Jeff take you through a detailed overview of the project management system, process, and philosophy specifically tailored to marketing departments that they have been honing for the last four years.

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10. What is strategy?

Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated?

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7. What is the role of marketing today?

Marketing has evolved from the days of the Four P's, but not necessarily in a good way. Kyle & Jeff discuss the role of marketing in today's organizations, and what they believe needs to change.

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6. How did marketing get so complex?

From the increasing importance of marketing, to the influx of MarTech tools and data, Jeff & Kyle chart how marketing came to be so complex and what a marketing leader can do about it.

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5. How can we avoid endless meetings?

The average senior leader spends 23 hours a week in meetings. That leaves 17 hours to do your actual job. Kyle & Jeff discuss the rampant spread of meetings across marketing leaders calendars, and what you might be able to do to reclaim some (or a lot) of that time for you and your team.

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3. Why is it so hard to track marketing's ROI?

There's not a marketer alive that wouldn't love to be able to attribute every dollar they've spent on marketing directly to revenue, but it's just not possible. Kyle & Jeff explore an example scenario highlighting the difficulties of marketing attribution, and offer some strategies to make attribution less of a concern.

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2. How do you build slack time into your schedule?

Do you have time built into your day to do the sort of high-level thinking that can take your work to the next level? Jeff & Kyle discuss the importance of building "slack time" into your schedule — unstructured time that lets your brain start making big picture connections — along with some tips and tricks to make slack time work for you.

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1. Why is it so hard to follow through on your priorities?

Good planning means very little if your department isn't set up to follow through on priorities. Kyle & Jeff explore why that's so hard to do, and offer a framework for understanding why your day-to-day work likely doesn't match the work you've determined to have the most impact.

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