14. How do you define the dictate of your marketing department?
What do we mean when we say you need to define the dictate of your department? Why is it so important, and what does it help you do?
All Episodes
13. How do you build a strategic plan?
In the last of our mini-series on strategy development, Kyle and Jeff go into detail on the process of building a strategic plan.
12. What inputs do you need for strategy creation?
In the penultimate episode of our strategy miniseries, Jeff & Kyle discuss the three pillars of inputs you should be gathering to influence your strategy creation process.
11. What does the work of strategy creation look like?
In episode 2 of our mini series on strategy creation, Jeff & Kyle discuss what they see as the meat of the strategy creation process, and some of the mistakes they see marketing leaders make.
10. What is strategy?
Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated?
9. How do you avoid mistakes when structuring your team?
Hiring the right people for the right roles can make or break a marketing department. Kyle and Jeff examine some of the struggles a marketing leader can face in hiring, and give insights on how to make the best hiring decisions possible.
8. What role does marketing play in defining an organization's values?
Jeff & Kyle dive into a listener submitted question about what a marketing leader can do when the values of their organization may not align with their own.
7. What is the role of marketing today?
Marketing has evolved from the days of the Four P's, but not necessarily in a good way. Kyle & Jeff discuss the role of marketing in today's organizations, and what they believe needs to change.
6. How did marketing get so complex?
From the increasing importance of marketing, to the influx of MarTech tools and data, Jeff & Kyle chart how marketing came to be so complex and what a marketing leader can do about it.
5. How can we avoid endless meetings?
The average senior leader spends 23 hours a week in meetings. That leaves 17 hours to do your actual job. Kyle & Jeff discuss the rampant spread of meetings across marketing leaders calendars, and what you might be able to do to reclaim some (or a lot) of that time for you and your team.
4. What if your boss doesn't understand (or care) about marketing?
Can anything be done when your boss doesn't understand the work your team dedicates their days to? Kyle & Jeff discuss, and offer three (and a half) steps you can take to build alignment with your marketing-oblivious boss.
3. Why is it so hard to track marketing's ROI?
There's not a marketer alive that wouldn't love to be able to attribute every dollar they've spent on marketing directly to revenue, but it's just not possible. Kyle & Jeff explore an example scenario highlighting the difficulties of marketing attribution, and offer some strategies to make attribution less of a concern.
2. How do you build slack time into your schedule?
Do you have time built into your day to do the sort of high-level thinking that can take your work to the next level? Jeff & Kyle discuss the importance of building "slack time" into your schedule — unstructured time that lets your brain start making big picture connections — along with some tips and tricks to make slack time work for you.
1. Why is it so hard to follow through on your priorities?
Good planning means very little if your department isn't set up to follow through on priorities. Kyle & Jeff explore why that's so hard to do, and offer a framework for understanding why your day-to-day work likely doesn't match the work you've determined to have the most impact.