Welcome to unReactive, the podcast that pulls back the curtain on the real work behind
running a high-performing marketing department. Join hosts Kyle Morck and Jeff Reynolds as
they dive into the operational side that keeps marketing teams firing on all cylinders.
No fluff here. Each episode tackles the nuts and bolts that are crucial yet often overlooked
- from managing projects and teams, to nailing communication strategies and boosting productivity.
We're tackling the unglamorous but essential elements that keep marketing operations humming.
We’ll have frank discussions and offer practical advice drawn from our experiences in the marketing
trenches. You'll hear our thoughts on how to make meetings worthwhile, align with other departments,
foster strong team dynamics, and more. We'll share tactics to streamline processes, increase
efficiency, and ultimately produce better marketing results.
Our aim is to provide you with valuable insights to make your life as a marketer better and less
stressful. It's about empowering you with behind-the-scenes knowledge to stay on top of your
game and find balance.
Today we’re kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated?
